Marketing Madness

Korea's Convenient Luxury

2011-12-20T17:27:00.006+11:00

"I'll have some fruits, juice, and oh a Gucci handbag with that." A crazy notion? Not in Korea.

During September this year, 7-Eleven tested the sale of luxury goods during the Korean thanksgiving holiday by offering eight lines of Gucci goods. It ended up selling 62 Gucci items during the trial period worth 58 million won or USD 50,000. Sales were strongest in Daegu, a city in southeastern Korea that has fewer luxury brand shops than Seoul.

If you think that's weird, Homeplus, a major supermarket chain owned by Tesco, has been selling luxury goods at its 12 branches since August 2010. “We see a change of perception among customers that a big supermarket can be a one-stop shopping destination where you can buy not only necessities but also luxury products,” said Jun Sang-kyun, an official at Homeplus. “There’s increasing demand among our customers for high-end goods.”

The reason for this luxury mania? Seoul Beats, a website on Korean entertainment, implies K-pop stars are responsible for the increasing luxury craze. Having been to Seoul twice (and going again later this week), it is evident Koreans are absolutely crazy about their K-pop idols so I wouldn't be surprised. Can't wait to see this bizarre convenience store trend in person when I get there!

Disney's Augmented Reality in Times Square

2011-11-27T11:08:00.026+11:00

Disney has taken over Times Square with an augmented reality billboard! The marketing initiative, called 'Disney Memories', allows people to interact with their favourite Disney characters when standing in a specially marked circle.

I don't know why Mickey Mouse gives me the creeps at the start of this clip, but the rest of it is pretty cool. It's a great way to bring out the kid in all New Yorkers... and everyone watching this video (I swear the excitement expressed by the participating crowd is infectious!).

This also reminds me of a similar installation by Lynx not too long ago in London's Victoria train station. Augmented reality in advertising is definitely here to stay.

Disney's Augmented Reality in Times Square

McDonald's Fry Lights

2011-11-24T16:19:00.005+11:00

Love this McDonald's billboard ad by Leo Burnett. The billboard, part of a regional "Best Fries on the Planet" campaign, is visible for some three miles around its location at North Clark and West Ontario. Via Adweek.

Cadbury: Simply The Best

2011-11-05T21:22:00.005+11:00

You can't help but feel good when watching this ad. Created by ad agency Hypernaked, UK.

Cadbury: Simply The Best

QR iPhone App Ads

2011-10-21T10:35:00.005+11:00

Loving these QR app ads by advertising agency Stupid from UK. When scanned with a barcode reader, the image directs people straight to the apps iTunes download page.

Finally, QR codes that aren't ridiculously ugly and awkwardly placed!

Angry Birds

Instagram

Shazam

Edible QR codes

2011-10-10T20:44:00.008+11:00

Everyone just can't seem to get enough of QR codes. A few days ago I was reading about them being placed on roof of buildings to be captured on Google Maps and Google Earth. Now, apparently, you can consume them.

German company Qkies has created a cookie mix available online for EUR 6.90 a box. Once you get your hands on one, you can bake and decorate the cookies using enclosed QR codes on edible paper. The recipient of the cookies can then scan the QR code with their phone and be directed to either a video on YouTube, a photo on Flickr or a customised web page containing a specific message, as dictated by the sender. How's that for a bite-size personalised message?

A German video explaining the concept

Anim'est: The Creepy Bunny

2011-10-10T20:14:00.009+11:00

Man, those Romanians are creepy!

Created by the Ogilvy Group Romania, this set of ads promote Creepy Animation Night, part of East Europe's premier toonfest- the Anim'est International Animation Film Festival. It just gets better and better, love the ending of the first one. (This is so Donnie Darko)

Creepy Bunny 1

Creepy Bunny 2

Creepy Bunny 3

G-Male

2011-09-08T17:10:00.008+10:00

Awesome parody clip depicting the perfect male, G-Male. And just like Google, what first appears thoughtful and sweet can quickly turn overbearing and friggin' creepy. Created by Comediva, a female-driven website and studio.

G-Male

Why we need to educate customers on QR codes

2011-09-02T10:03:00.008+10:00

Scenario: I look to my left and see my colleague take a photo of a QR code on her computer screen using an iPhone. She stares at her photo and taps on it for a bit, before sighing and putting away her phone.

Me: What's wrong? What are you doing?
Her: I've been trying to see what's behind this QR code thing but it never works. Maybe next time.
Me: *pause* You've been walking around taking photos of QR codes and trying to activate it by ... tapping on the photo?
Her: Yes (she's looking rather dejected at this stage). It doesn't really do anything. I don't get it.
Me: ... Maybe try downloading a QR code reader first?
Her: Ohh

Besides simply educating customers, part of the problem with QR code usage is that barcode-scanning software is not universally supported across every mobile platform and it's cumbersome to use (unlike in Japan, where QR code readers come pre-installed in 70%-80% of all Japanese phones). It's just not convenient enough. Even my fellow marketing enthusiast who talks about the use of QR codes all the time, can't be bothered installing a QR code reader on her phone, let alone make the effort to walk up to an ad and bend down to take a photo of one (they really should be at eye level, not the bottom corner!).

As of now, I think QR codes=overrated (unless they're rewarding me for my effort with an extremely relevant discount/coupon/map to a secret location that sells amazing shoes- but really, how often does that happen?).

Adidas subway punching bags

2011-08-19T20:59:00.006+10:00

Finally, a brand that helps travellers fight commuter rage. Known as "the first advertisement in history that you can kick, punch and trample at will”, these punching bags were placed by Adidas in several Shanghai subway stations. Not sure what the guy in the video below is saying, but I want in on the action! Oh, the times when I've missed a train and just needed something to beat the crap out of.

Adidas punching bags in Shanghai subway stations

Volkswagen Golf R

2011-08-08T10:50:00.009+10:00

Stumbled across this cute ad on adgoodness. Created by Ogilvy Cape Town, this ad aims to promote Volkswagen’s Golf R as the fastest Volkswagen ever. This was done by hiring people to walk around congested locations with prosthetic mouth pieces that mimicked the physical effects of G-Force. Besides being an eye-catching and potentially effective method of communication, this activation came at the price of a quarter-page magazine ad. Very cool.

This definitely appealed to me a lot more than their VW Golf R edible ad. Yes, you heard me.

The idea behind the ”Eat the road. Seriously, eat it” ad is to give people a test drive in their mouth by encouraging them to ingest the advertisement (which, by the way, is made of “glutinous rice flour, water, salt, propylene glycol, FD&C colour and glycerin"). Also conjured up by Ogilvy Cape Town, this takes experiential marketing to a whole new level... A level I would rather not explore.

What was ANZ thinking?

2011-07-21T17:12:00.010+10:00

ANZ has launched its first global brand campaign that will support its super regional strategy and continue the evolution of ANZ's brand as customer centric and uncomplicated.The new campaign follows the recent appointment of Whybin\TBWA\Tequila Melbourne as ANZ's new global creative agency. According to ANZ, the ads (which feature Australian actor Simon Baker as his character Patrick Jane from the Mentalist) aim to position ANZ as insightful, sophisticated and worldly, but with a strong connection to Australia.

Granted, Baker is meant to be portraying Patrick Jane and he is HOT so I forgive him for sporting an American accent despite being an Australian actor advertising for an Australian bank which claims to have a strong connection to Australia. Other viewers however, are not as forgiving and a parody ad which makes fun of Simon Baker's accent has surfaced. Has ANZ overestimated the popularity of his character in the Mentalist and failed to see that people here still identify him simply as Aussie actor Simon Baker? What do you think?

ANZ Patrick Jane 1

ANZ Patrick Jane 2

ANZ Patrick Jane 3

ANZ Patrick Jane (parody version)

Weetabix: Fuel for Big Days

2011-07-20T20:59:00.017+10:00

This cute Weetabix spot by BBH London is the agency's first work for the cereal brand ever since winning the account in March. The £7 million (roughly AUD 10.5M) campaign also includes a series of nationwide radio ads, smartphone initiatives, social media and YouTube activity.

The ad positions the brand as an ideal cereal for facing the day ahead and successfully executes this by using a game of one-upmanship centred around the breakfast table among family members (toddler included!). Love the part the dad is forced to laugh at his boss's "painfully unfunny jokes". Gold.

Weetabix: Fuel for Big Days

Win-win for Gaga and Google

2011-05-23T12:03:00.013+10:00

The Google Chrome spot below showed the power of Gaga by highlighting just some of the thousands of fan videos that were uploaded to YouTube hours after her new single "Edge of Glory" hit the web. Pretty much a win-win for both Gaga and Google as this simplistic, yet clever ad promotes Gaga's upcoming single as well as Google Chrome to all of her fans. Enjoy, little monsters!

Google Chrome: Lady Gaga

Augmented Reality Stunt by Lynx

2011-05-03T17:01:00.022+10:00

Not too long ago, I blogged on a spot by Lynx Excite Body Spray- Even Angels Will Fall.

I just came across a pretty interesting follow-up, which they executed on the 5th of March this year. The video below shows travelers at London's Victoria train station staring up at a giant screen to find themselves being greeted by a sexy angel similar to the ones we saw in their ad.

Lynx Excite Angel Ambush

Yet another awesome example of how technology can engage consumers effectively. Enjoy :)

Cool iPad ads

2011-05-01T12:28:00.018+10:00

Sorry I've been MIA for so long- migrating to a new country and settling in has taken a slightly longer time than I originally anticipated.

Since setting up my new apartment, I've been splurging on quite a number of items, which has left me (a little) broke and now lusting after a few new toys until my next paycheck. One of them- the iPad 2! So many people have been telling me not to purchase it as I'm much better off saving up a bit and getting something 'more useful' (like an iMac or PS3). Hmm... I digress.

I have not seen many creative iPad ads since its release. One that I did come across a while ago is an interactive advertisement within the iPad version of Datum magazine. The ad was created for VGT (Association Combating Animal Factories) by ad agency Demner, Merlicek & Bergmann (Austria). Published in December 2010, the ad's objective was to show the reader that 'blood sticks to every genuine fur'... I'll let you watch the rest of what happens in this disturbing piece.

iPad ad for VGT

However, what gets me a little bit more excited is the advent of 3D ads on the iPad. Media browsing startup Cooliris has created new 'immersive 3D ads' for the iPad, enabling users to tap on the banner ad which then opens into a 3D product demo that they can rotate. Cooliris will run these 3D ads within its own LiveShare mobile app, but it also recently announced that it’s partnering with mobile ad network InMobi to make the technology available to InMobi advertisers (The two companies will share the revenue). Check out the demo.

Immersive 3D ad demo by Cooliris

And if you're a sucker for details, I have included a lengthier version of the video below.

In-depth Cooliris tour

So yes, it is pretty amazing and the possibilities are endlesss (think 3D abs! Mmm..), but would it really make you want to actively interact and play with these ads? I guess time will soon tell, although personally it does make sense to me- especially when it comes to experiencing 3D version of products like geeky new gadgets, a pair of really hot heels, real estate, etc.

Love how technology is changing the way ads are delivered today and can't wait to see more cool ideas.

Super Bowl 2011 Disappointment!

2011-02-08T19:56:00.046+11:00

I didn't really like most of this year's Super Bowl ads (with the exception of Volkswagen's The Force, of course!). The majority of them just left me feeling.... meh.

However, in the midst of all that garbage, two other ads did catch my eye. I present:

1. Doritos: The Best Part- Creepy funny always works well. This ad was actually created by Tyler Dixon, a finalist in PepsiCo's annual "Crash the Super Bowl" competition, which challenges fans to create Super Bowl-worthy commercials for Doritos or Pepsi Max. The 35 year-old satellite TV salesman created this ad with help from friends (including the spot's three actors) and a measly budget of USD 82. Not bad, not bad at all.

Doritos: The Best Part

2. Mercedes-Benz: Welcome- Not many sites even mentioned this ad, but I actually quite like it. This ad has swagger and style, plus it's featuring P.Diddy. What more can I say? Below is the extended version of it.

Mercedes-Benz: Welcome

Volkswagen Commercial: The Force

2011-02-05T12:59:00.008+11:00

Ohmygash with already 7.2 million views as of today, this spot is definitely a force to be reckoned with. Controversially making its debut on YouTube five whole days before the Super Bowl, the ad features a pint-sized Darth Vader trying to use the Dark Side to manipulate items throughout his house (and failing miserably until he comes face-to-face with his dad's all-new 2012 Passat). Even without a line of dialogue throughout, this ad succeeds at being incredibly endearing and funny at the same time.

Super Bowl Sunday is just around the corner so stay tune for more cool ads!

Volkswagen Commercial: The Force

Lynx Excite Body Spray: Even Angels Will Fall

2011-02-02T15:14:00.015+11:00

Created by ad agency BBH, the latest Lynx ad continues their good ol' theme of illustrating the ability to attract a plethora of babes through usage of a Lynx product. However, the ad, which is currently going live in Latin America and Europe, comes with twist. Instead of your run-of-the-mill big bosomed blondies, the ad features glowy, long-legged angels with dewy skin falling from the sky (The falling was due to the overpowering attraction they felt towards an Earthling who wore Lynx Excite, of course).

Dramatic and surprisingly detailed, this ad stays true to its brand and depicts angels in a way I never quite saw them before. The wings were created in CGI and 3D and references were taken from real wings, which was inspired by the Natural History Museum.

LOL at the part where they smash their halos in defiance! Enjoy.

PS: One of the angels really does look like Adriana Lima.. Who is this person?!

Lynx Excite TV Ad

Life is a series of choices...

2011-01-03T21:29:00.016+11:00

I remember learning in my Psychology 101 class about internal and external locus of control. According to someone smarter than me, there are two types of people in this world. Type 1 are those with a high internal locus of control. They believe that events result primarily from their own behavior and actions. Type 2, on the other hand, are those with a high external locus of control. This group of people believe that environmental factors, fate, or chance primarily determine events.

I always, ALWAYS believe that the events in our lives are a result of a series of choices that we either consciously or subconsciously make. It's always tempting, convenient even, to toy with the idea of fate, destiny, luck or simply someone else being responsible for your failure or success. But the truth is, in almost every situation you're thrown into, you have a choice.

When you don't speak up for yourself,
you make a choice not to be heard.

When you decide not to take a risk,
you make a choice to forgo the returns.

When you don't believe in yourself,
you make a choice to give others a reason not to believe in you.

But hey, easier said than done right?

However, when I look back on my colourful 2010, on all the choices I made which brought me to where I am today, I can honestly say I have no regrets. What was your most important choice in 2010?

Battle of the Christmas soft drink ads

2010-12-23T00:41:00.007+11:00

It's going to be Christmas soon! Pepsi and Coca-Cola have both released their Christmas ads for 2010. And I gotta say that Coke is killing Pepsi.

Why is Coca-Cola's ad better, you ask?

For one, they are not featuring a tasteless ex-convict who would do anything and everything for a fat paycheck. Secondly, I love Train, whose latest track is featured in the ad. Thirdly, the ad features iconic imagery such as Coca-Cola’s Santa Claus, who first appeared in Coca-Cola advertising back in 1931; the Coca-Cola Christmas 'caravan' delivery trucks; and even a nod to the Coca-Cola Polar Bear.

Let's just pretend for a moment that the ideal Christmas scene would be a happy family gathered around a table full of delicious warm yummy Christmas food... and Coke. Enjoy.

Pepsi Max: A Christmas Story from Snoop Dogg

Coca-Cola: Snow Globes

So which ad do you prefer?

True Clean Towel truly made me feel like puking

2010-11-21T00:06:00.004+11:00

EEW. No no no.

Check out this ad for True Clean Towel, a towel which labels which part you should use to wipe your "top" and your "bottom". Just in case you're not convinced of the value-add of these labels, the good people at True Clean Towel (with the help of their unknown ad agency) have decided to bestow upon us this visual treat. Please ensure you watch this on an empty stomach. You have been warned.

American Express: Conan O'Brien in India

2010-11-14T23:20:00.002+11:00

An American Express ad featuring Conan O'Brien by Ogilvy & Mather New York. Watch as Conan O'Brien travels to India in his quest to perfect every last detail for an upcoming performance.

Despite the length of the ad, Coco entertains you throughout. Gotta love his girly gossip session with the Indian women as they're doing their laundry! I also like the overarching message of this ad- If you're as serious as Conan is about entertainment, every detail counts.

Google: Did You Mean...?

2010-10-15T12:50:00.006+11:00

I don't think I have seen any Google print ads before, but these babies surfaced thanks to the good people at Copyranter. Developed by Grey Istanbul, these print ads promote AdWords, Google’s own advertising platform. They depict three misspellings and a “Did you mean?” Google search, along with the phrase, “We know what you are searching for, even when you don’t.”

I actually don't like them that much. You look at them, you get them, and then it's like, "Right I get it. Ha-bloody-ha." Although I do have to admit that the battlesheep does look kinda cute. Click to enlarge!

Did you mean astronaut? (astronut)

Did you mean jetlag? (jetleg)

Did you mean battleship? (battlesheep)

Would you get buried alive to watch Buried?

2010-10-15T12:13:00.014+11:00

Well, as far as freaky movie promotional stunts go, this one takes the cake. The promotional event involved four lucky women who agreed to watch the Ryan Reynolds indie movie Buried while buried in coffins that were outfitted with LCD monitors. After signing waivers, the participants were blindfolded and had burlap sacks placed over their heads. They were driven in silence to a location 30 minutes outside of Austin. Only after they had been placed inside their coffins were they allowed to remove the blindfolds, where they then watched the movie Buried. As a reward for their bravery, all four participants will get to meet Reynolds himself. This downright psychotic movie-viewing experience was developed by the Alamo Drafthouse Rolling Roadshow and Fantastic Fest.

Would you do it? (Actually, for Ryan Reynolds, why not?)

Four crazy participants get buried alive

The trailer for Buried

The man these women did this for (it makes so much sense now)

Impulse Shopping

2010-09-27T00:33:00.011+10:00

I think I'm an impulsive person in general. When an opportunity presents itself, I'm more likely to scream yes, instead of saying no- despite how risky, stupid or crazy it may be. "Well, it seemed like a good idea at the time" is probably one of my most-used phrases.

This impulsive behaviour of mine also extends to shopping. It never ceases to amaze me how I always manage to end up with more than five bags of shopping when I spend a whole hour before that telling myself that I'm just going to buy that ONE item I REALLY NEED. And yes, ironically, I tend to buy just about everything else except for that one item- which of course means that I have to go shopping again. A vicious cycle indeed.

It's good to know I'm not alone. UK's Daily Mail reports that according to a poll, the average woman shopper spends AT LEAST 1,000 pounds a year (roughly USD 1,581) on impulse buys, although I believe that this is a LIE. I'm sure the number is much, much higher than that. Tell the truth, women!

However, it's not just an average shopping trip that bothers me so much now - it's the deadly yet enticing online shopping. It's probably a million times worse, especially since more and more online sites are making it oh-so-easy for you to buy that cute black dress with the lace details or the latest must-have bag. In fact, this 2002 report claims that impulse purchases represent almost 40% of all the money spent on e-commerce sites- and I suspect that figure is higher now.

So, what next? Well, I'm just dreading the moment mobile marketing hits Asia like a tidal wave- especially with Mobile Marketer recommending marketers to focus their efforts more on mobile impulse purchases.

Help.

Fun Food Vending Machines

2010-09-20T20:35:00.011+10:00

I love hearing about the integration of interactive technology into the retail channel, and recently I've been hearing more and more about interactive food vending machines! Makes me happy- purchasing food items should definitely be made more interesting (especially for singletons such as myself). Here are some of my favourite food vending machine innovations!

1. Kraft's Touchscreen Vending Machine

Kraft Foods is currently testing a snack vending machine (dubbed the "Diji-Touch" machines), co-developed by Kraft, Samsung, and Crane Merchandising Systems, at high-traffic locations in Boston. The machines feature a 46" Samsung LCD touchscreen panel in place of the usual glass facing, an embedded networked computer, and Bluetooth capabilities for mobile downloads. These Bluetooth-enabled capabilities make it possible to deliver targeted digital coupons and offers to consumers' mobile phones. Banner ads stream across the top of the screen, and full-screen ads display when the machine is not in use.

Now for the cool part- Vending machine users can view rotating, 360-degree visuals of snack items and generate ingredients and nutrition details. They can opt to purchase more than one item at a time, and pay by credit card or cash. PLUS, they receive cash-transaction change back in bills when possible, instead of a mini mountain of coins. You would think that this simple feature should now be a staple in all vending machines, and you would be wrong. I HATE coins.

Good on ya Kraft- Even though Coca-Cola, Samsung and Sapient were the real front runners with this technology, unveiling their interactive, touchscreen beverage vending machines at the 2008 Beijing Olympics (they won a Gold Lion award at the 2009 Cannes Lions International Advertising Festival for it).

2. Unilever's Smile-Activated Ice-Cream Machine

Using smile-recognition software, this cool vending machine by Unilever detects users' age, gender, mood and how much they're smiling through the "Smile-O-Meter". Their photo is then taken and, with their permission, uploaded to Facebook. Finally, their efforts are rewarded by being invited to choose a Wall’s ice cream from a touchscreen menu. These "Share Happy" machines are set to be launched globally through 2011 and will be dispensing free ice-cream during Happy Hour! More about the buzz than its functionality, but fun and interesting nonetheless. That being said, I would feel pretty ridiculous walking up alone to a vending machine in the middle of a shopping mall/train station, staring right at it.. and flashing my biggest smile amidst the crowd of people walking by.

Link to YouTube video

3. Coca-Cola's Happiness Machine

I know, I know, this isn't really counted. But it's so entertaining I just had to include it. So jealous. I want that machine! Click here to find out more.

Link to YouTube video

Ronaldo and Fox in Steamy Emporio Armani Ads

2010-09-19T10:57:00.005+10:00

OMG I could watch these ads again, and again... and again. Don't ask any questions, just watch, enjoy and drool over the incredible bodies of these fine specimens. Never have I wanted to be a housekeeper so badly in my life. I have officially been reduced to an overexcited 16 year old. Oh, and sorry Victoria Beckham, Megan Fox takes the cake here!

The Mercedes S600 iBusiness Sedan by Brabus

2010-09-01T00:02:00.008+10:00

Brabus, a German company which specializes in Mercedes-Benz, Smart and Maybach vehicles, recently launched the Mercedes S600 iBusiness Sedan. Did I lose you at iBusiness?

This cool ride combines the latest Apple components with a powerful Brabus engine, which allows the four-seater to hit a top speed of 340 km/h (211 mph). Forget the two iPads in the rear compartment, which not only play movies, music and Internet content, but also control all functions of the S-Class COMAND system. The real centerpiece of the system is an ultra-small Mac minicomputer safely housed under the rear shelf in an electrically deployed drawer whose design mirrors the design of the computer itself (OMG wtf does that even mean, right?!). When the iPads are not in use or when the “iBusiness” is parked, they can be stored securely and hidden from sight in custom-tailored compartments in the Brabus center console.

The music comes from a 64GB Apple iPod touch (of course!). The sound is reproduced either by the sound system of the S-Class or by Sennheiser Noise Gard headphones, which filter out any unwanted ambient noise for your listening pleasure.

Talk about taking ingredient branding to a whole different level! For anyone out there who is planning to get this car, take me for a spin pretty please.

Idea Killers Vs. Idea Builders

2010-08-21T23:51:00.010+10:00

When someone voices out an idea, what is your initial reaction? I used to be one of those people- the ones who right away give you ten reasons on why that idea would not work. Thankfully, that has changed over time. Now, when someone does contribute by giving an idea (no matter how stupid or dumb it might sound to me), I try to build on it.

Usually, initial ideas are not very good ones. They're like skeletons and are full of holes. But as you talk about them more and develop them further, they start to fill out, change, and may look very different from what they once were. This almost never happens though if you have an Idea Killer in your group. To make things even more annoying, Idea Killers are generally extremely good at knocking ideas down, but rarely contribute or suggest anything better.

Choosing the side of Idea Builders is not such a bad thing- it may actually be pretty fun. Once you decide to be open with people in your life and criticize less, amazing things can happen. Plus, no one wants to surrounded by people with mental barriers and restrictions. Oh, well birds of a feather flock together, so you could probably form a group of unimaginative critics if you wanted to.

I guess the point of my rant today is, try being an Idea Builder for a change. Live a little- you might actually like it.

Lionsgate on Chatroulette

2010-08-21T23:16:00.005+10:00

I cannot stop laughing at this clip! Lionsgate decided to promote their latest film, The Last Exorcism, by scaring poor guys who thought they were going to get lucky. As they watched in anticipation, the hot chick about to take her top off gets possessed and is very suddenly not-so-hot. I've seen some pretty cool promos done through Chatroulette and this is definitely one of the better ones.

I'm always tempted to get on Chatroulette out of curiosity, but have been cautioned that it is filled with lonely weirdos. One day.

Philip Zimbardo: The Secret Powers of Time

2010-08-05T13:26:00.002+10:00

I have never heard so many stats being reeled off and was still kept at the edge of my seat. An entertaining clip about the different time zones that people live in. Hard to believe some of the stuff he's saying though.

I want to Be Stupid

2010-08-05T09:29:00.005+10:00

Who has not seen Diesel's Be Stupid campaign (launched by artistic director Bruno Collins)? When it first came out last year, I thought it was, well, kind of stupid. When it won the Cannes Outdoor Grand Prix, I still thought it was stupid.

However, as time went by, I started warming up to it and to be honest, it is actually kind of smart. In one of their more recent initiatives- Diesel Facepark, they say, "Smart is Digital. Be Stupid". Basically, Facepark is Facebook in a park- where people do everything they would on Facebook, in person... starting with placing cardboard cutouts of their "profiles" over their heads. Stupid, you say? Check it out.

I think it's nice way to engage with their target market while staying true to the campaign. Find out more about Diesel's Be Stupid philosophy in the clip below, and just a few of my favourite ads.

Apple's iPhone 4 Ads

2010-07-26T23:21:00.005+10:00

Apple, you're awesome.

Check out these four new ads from the tech giant focusing on the emotional connections made possible by iPhone 4's FaceTime video calling. What I find so appealing about the ads is that they're really events almost anyone can resonate with. The authenticity and simplicity of the ads allows Apple to reach out to their every-growing fan base and just draw them in. Love how it's not about the technical details of their latest gadget, but about experiences, hopes and dreams.

Sometimes companies try to make ads that pull on your heartstrings and I end up feeling slightly manipulated. But there's just something very real and human about these ones.

Haircut

Smile

Meet Her

Big News

Nestle Kit Kat: Vuvuzela

2010-07-05T23:05:00.008+10:00

This print ad by agency JWT Brussels, Belgium capitalizes on the World Cup fever and expresses exactly what I would like to do to that damn vuvuzela. I like the concept, although the look and feel of this ad is disappointing.

On a slightly unrelated note, a guy actually asked me if I would like to blow into his vuvuzela (he had an actual vuvuzela with him, but still!). Sigh, can this instrument annoy me any further?

Nike Music Shoe

2010-07-01T10:26:00.005+10:00

After Wieden+Kennedy's "Write the Future" spot for the World Cup inadvertently cursed all the main players featured in it, they decided they would be better off going down a different direction... like creating a soundtrack by utilizing the unique bending features of Nike shoes. Check out this spot by Wieden+Kennedy, Tokyo for Nike Free Running Shoes.

I really like the idea, although the execution could have been a lot better. Put those shoes on some breakdancers or Japanese B-boys!

iPhone 4 Vs. HTC Evo

2010-06-30T09:37:00.003+10:00

I know a million people who are like the brown character. Bringing iPhonefilia to a whole different level. You have to watch it!

"It fucking prints money."
"I don't care."

LMAO.

Favourite Film Lions Winners

2010-06-29T10:08:00.008+10:00

Three of my favourite Film Lions Winners from the recent Cannes Lions International Advertising Festival (in no particular order):

1. The Man Your Man Could Smell Like by Old Spice (Agency- Wieden + Kennedy, Portland, Ore). This was the Grand Prix Film Lion winner!

The Brief: This TV commercial was created to appeal to men as well as women, showing them both how great a man can smell when they use Old Spice Body Wash.

2. Closet by Canal+ (Agency- EURO RSCG Paris, France). This spot won a Gold Lion. For those of you who don't know, Canal+ is a French premium pay television channel.

The Brief: The objective was to highlight to Canal+’s showcase of original programming, consisting of series, documentaries and fictions by scripted by prestigious. The film unites quality, humour, originality and a touch of impertinence inherent to the brand's communications: 'Never underestimate the power of a great story'.

3. Artic Sun by PepsiCo (Agency- BBDO Canada Toronto). This spot won a Gold Lion and was created for PepsiCo's brand, Tropicana. Read more about how this amazing production was done here.

The Brief: This spot shows people creating a giant artificial sun that emits 100,000 lumens of light literally bringing a brighter morning to the frigid, remote Arctic town where its 3,500 residents live without a sunrise for weeks each winter.

Man I love ads.

Favourite Promo & Activation Lions Winners

2010-06-28T11:35:00.011+10:00

Three of my favourite Promo & Activation Lions Winners from the recent Cannes Lions International Advertising Festival (in no particular order):

1. Fresh Stone-Age Meat by Bosch International (Agency- DDB Germany Berlin) for Best Use of Merchandising/In-Store Marketing, including Promotional Packaging. This one took home a Silver Lion.

The Brief: The task was to increase the awareness level of the revolutionary cooling technology VitaFresh from Bosch to the target group- everyone who likes fresh food.

2. Imagine by HBO (Agency- BBDO New York, USA) for Best Use of Internet/Online Advertising in a Promotional Campaign. A Gold Lion winner.

The Brief: An integrated campaign that reflected their unique brand of storytelling, cemented their position as leaders in creative storytelling, and encouraged fans and non-fans alike to connect deeper with the brand.

Check out their official HBO Imagine trailer below, and their official website.

And let's not forget The Cube!

3. Auditorium by Heineken Italia (Agency- JWT ITALIA Milan, Italy) for Best Use of Promo & Activation Event and Field Marketing. This effort won them a Gold Lion.

The Brief: Their target consumers (focus: males 18-24) are getting older, duties and responsibilities put at risk their sacred beer moments with friends. They needed to make their target perceive Heineken as the closest brand to the beer drinkers, making them live an amazing and unconventional brand experience

Hands down, the coolest one. Enjoy.

Steve Jobs: How to live before you die

2010-06-28T00:52:00.007+10:00

Here's a bit of inspiration for you. If you haven't already watched this, please do.

Most of what he says is plain common sense which is why it rings so true- unfortunately not many people do it. It frustrates me when people my age seem to settle for jobs they don't quite like because it's generally accepted to be the "right path" and "someday" they will end up doing what they really want to. Life doesn't always wait for your "someday" to arrive. You don't need to have a managerial position to be a leader in your life, or gain approval to do what you love doing. It's time for a rethink.

Super Sexy Stuff

2010-06-22T11:13:00.009+10:00

So you've watched the riveting Super Sexy CPR =P Check out Fortnight Lingerie's latest instructional video - Super Sexy Abdominal Thrusts!

Super Sexy Abdominal Thrust from Super Sexy CPR on Vimeo.

Super Sexy CPR from Super Sexy CPR on Vimeo.

(in case you missed it!)

I can't help but wonder how effective these ads are. Clearly, males would be more captivated with these sort of ads, and if I'm way too distracted to check out their lingerie, I highly doubt an average guy would be thinking, "Yes, I'm going to buy that for my girlfriend."

Nevertheless, they are pretty entertaining. If you do fancy those black lacy knickers on the blonde though, visit http://fortnightlingerie.com/ for more deets.

3D Projection Mapping in Singapore by BMW

2010-06-14T09:50:00.006+10:00

For those of you who have no idea what 3D projection mapping is, Wiki says it's basically "any method of mapping three-dimensional points to a two-dimensional plane". Using this method, video artists are able to match video to buildings that they are projecting on and create cool 3D effects (simply put- they can do freakin' amazing things, like make a building look as if it's crumbling!)

BMW has recently launched Asia's 1st interactive building 3D projection in Singapore for their JOY campaign. Check out the amazing-ness of it all being projected on two buildings in an intersection at Suntec City.

Can't get enough? Watch Samsung's 3D Projection Mapping in Amsterdam.

Heineken: Men With Talent

2010-04-30T14:49:00.003+10:00

SO agree with Digital Buzz Blog on this one- What a great follow up to their Walk in Fridge ad. Enjoy :)

Axe's latest green initiative- Showerpooling

2010-04-24T12:29:00.006+10:00

Axe Canada (one of Unilever's personal care brands) and ad agency Zig came up with a cool concept for Earth Day, which will allow people to help our Mother Earth without making big personal sacrifices. What is it? SHOWERPOOLING.

I think it's a great way to sell Axe's products- they're keeping it fun and relevant by tying it in with Earth Day. And with phrases like, "Take action, take your clothes off" and "It's not just environmentally friendly, it's all kinds of friendly", I'm sold. Who's with me?

Think you're the world's greatest salesperson?

2010-04-23T00:21:00.004+10:00

A little bit late, I know- but how cool is this?

In March 2010, OgilvyOne Worldwide began their hunt for the world's greatest salesperson (details are on their official YouTube channel). The prize? Become a finalist and Ogilvy will fly you to Cannes Advertising Festival to pitch a product to the world's most influential people in the ad industry. Win the pitch and you’ll receive a three months paid fellowship at Ogilvy.

All you have to do? Sell a brick.

They have also uploaded six brilliantly shot ads of their own on how to sell, which you can catch on their YouTube channel. If you like selling bricks or want to go to Cannes, deadline is on May 16, 2010.

Sure can't beat The Gruen Transfer's challenge of selling ice to eskimos though.

CauseWorld

2010-03-11T10:32:00.010+11:00

Fancy doing good deeds in just a few simple steps? Enter CauseWorld.

What is it?

CauseWorld is a mobile donation app from Shopkick available for iPhone and Android users. First launched in December, this innovative program gives users "Karma points" for checking into certain retail stores. Users are not obligated to purchase any products to earn Karma points. It is really as simple as walking into the designated stores and checking in with your mobile phone. Subsequently, Karma points can be converted into donations for a growing number of causes, including providing relief for Haiti and offsetting carbon emissions. Recently, Citi (one of CauseWorld's main sponsors) announced that the CauseWorld application would add two microfinance organizations, Brac and Accion USA, allowing users to now help support lower-income microentreprenuers in America.

How exactly does it work?

Who supports it?

Two of the app's biggest sponsors are Kraft and Citi, who have collectively contributed an initial amount of $500,000 (half of which have already been donated during the test period of CauseWorld). Recently, Citi announced that it is expanding its support for CauseWorld, with its contribution to date at $700,000. Even Procter and Gamble are jumping onboard, announcing that they will give users karma points for scanning the bar codes of 27 products, like toothpaste or face cream.

Why should I get it?

Not only is the app completely free and requires no purchases, users are able to choose which charities the money gets funneled to. Additonally, the app has immense potential to expand and grow. More sponsors are likely to get onboard and Shopkick, the company behind CauseWorld, have already hinted big plans this year for their innovative application. Did I mention that it also enables users to easily publish their charitable actions on Facebook? Yes, with little effort, you can spread the word to your friends and family members (or toot your horn about how much you've donated).

Follow CauseWorld on Twitter, drop by their blog, become a fan on Facebook or just hop on to their official website to find out more.

The Social Landscape

2010-02-21T15:08:00.005+11:00

Found this on Servant of Chaos. It was released by CMO.com and depicts a CMO's guide to the social media landscape. I think it's a simple and user-friendly model to start you off with. Which of these social platforms are you currently using and how accurate is this guide to you?

Download the PDF version here.

Billboard in China

2010-02-21T14:50:00.004+11:00

Check out this insane billboard in China for a local mall. The copy says, "It's better to invest money here than put it into the stock market."

It sure gets your attention but how discomforting is it? What psychos!

A great job is like a hot pair of heels...

2010-02-20T19:28:00.016+11:00

A great job is like a hot pair of heels... well at least to me, it is. I love my heels. They make me feel sexy, confident and ready to take on the world. Flats just do not feel the same. Sure, they can be comfortable and easy to walk around in- however, it does not come close to making my heart palpitate like when I slip into a pair of pumps or stilettos. But I digress. My point is, working in a job you love is probably the most valuable thing you could have.

You've put in the long hours- the sweat, blood and tears. Staying up to the wee hours of the morning clicking away on your laptop in the dead silence of your room. What's your source of motivation? If it's to climb up the corporate ladder or accumulate a tidy amount of wealth, I can assure you that your situation is not sustainable. Even with the short amount of time I have been working, I have come to realize that you should do what you love doing. If you are passionate about what you do, you can achieve anything you set your mind to- I'm a true believer of this. Life is short, so quit stalling and make your move now.

Warren Buffett said it best:

"There comes a time when you ought to start doing what you want. Take a job that you love. You will jump out of bed in the morning. I think you're out of your mind if you keep taking jobs you don't like because you think that it will look good on your resume. Isn't that a little like saving up sex for your old age?"

Google Parisian Love

2010-02-11T11:18:00.011+11:00

Ok, I'm not going to go through the laundry list of Super Bowl ads and analyse them to death, as it has already been done a million times over at this stage. However, I do like Google's Parisian Love spot and think it deserves a mention.

For the many of you who have already watched it, have you seen the Tiger parody version?

JWT: 100 Things To Watch In 2010

2010-02-09T14:54:00.002+11:00

JWT Johannesburg and Ann Mack, global trend expert, have come up predictions of the top 100 things that you should watch out for in 2010. This report covers issues like Asia's widening income gap, as well as the more fun stuff like haute fashion on eBay. Check it out!

F Jwt 100 Things To Watch In 2010 01.06.09[1]

View more presentations from iainwhite.

It's Salty!

2010-01-27T12:07:00.010+11:00

I am just so in love with Knorr's Salty the salt shaker. According to Adfreak, he's the Charlie Brown of advertising mascots- and I couldn't agree more. This cutie pie was whipped up by DDB Canada for Knorr Sidekicks which contains 25% less sodium- good news for us, but not so much for Salty.

Tasha Gladman, brand development director for Knorr, said Salty is intended to be a charming way to bring the brand’s message to life. I think it is working to a certain extent- Salty now has his own Facebook page and Twitter feed, where fans can be updated on his daily struggle in adjusting to his new life. Check out the ads below depicting Salty's downward spiral as soon as Knorr Sidekicks is introduced.

Coca-Cola: Happiness Machine

2010-01-16T19:57:00.006+11:00

This new Coke viral campaign was unleashed in UK with the help of ad agency Definition 6. A special Coke machine was placed on a university campus, where students who inserted their coins received a little more than they bargained for. A sure way to win a student's heart- free stuff, pizza and perhaps a 20 foot sub. Kids are so easily impressed these days.

Fine- I do admit I'm a tiny bit jealous.

20th Anniversary of TAC

2009-12-11T17:16:00.007+11:00

During my stay in Melbourne, some of the most gory ads I saw came from Victoria's Transport Accident Commission (TAC), with the help of ad agency Grey Melbourne- the same folks who brought us that lovely WorkSafe Victoria campaign. Now, they celebrate their 20th anniversary with yet more blood, guts and deaths to the tune of R.E.M's "Everybody Hurts". Yeah, Merry Christmas everyone.

All being said and done though, their strategy seems to work, with them boasting a reduced road toll of 303 from 776 in 1989 (when the first TAC ad aired). Enjoy.

Coca-Cola: Bottle Opener

2009-12-06T14:08:00.003+11:00

When Coke's "Open Happiness" global ad campaign was launched early Jan this year, I had doubts it would top "The Coke Side of Life". However, over the past months, I warmed up to it, and I think this ad created by Ogilvy & Mather Sydney succeeds in delivering what Coke is all about. Fun, sun and flying out of a giant Coke bottle in the middle of the ocean- what more could you ask for from the world's favourite soft drink? Love the soundtrack on this one.

The Razorfish Digital Brand Experience Report

2009-12-01T11:01:00.003+11:00

FEED: The Razorfish Digital Brand Experience Report 2009 Key Findings

View more presentations from Razorfish Marketing.

Found this on Digital Buzz Blog. Enjoy peeps, and download the full report while you're at it.

The Fun Theory

2009-11-08T21:25:00.005+11:00

Heard of Rolighetsteorin, a.k.a the The Fun Theory?

It's an initiative by Volkswagen in Sweden to find out if making the world more fun can improve people's behaviour. A series of positive social experiments were conducted by VW and aired on YouTube such as turning a bottle recycling centre into an arcade game to see if more people will use it.

With more people turning green and car manufacturers copping the blame for the increasing CO2 pollution, this campaign should do some good for VW's reputation. I think it was a great move by VW to launch it in Sweden, a particularly environmentally-conscious country with one of the most progressive energy policies in Europe (they plan to go completely carbon neutral by 2050).

That being said, do these type of campaigns really work? It's a bit like beer companies running responsible drinking campaigns- somewhat ironic and hard to buy into. It's not the first time VW has tried to promote their green credentials though and judging by the popularity of their YouTube social experiment clips (over 7 million views for Piano Staircase), they're not doing half bad. This campaign was created by ad agency DDB Stockholm.

Piano Staircase

The World's Deepest Bin

Bottle Bank Arcade Machine

Danny MacAskill Volkswagen ad

2009-11-07T16:12:00.005+11:00

Spotted this ad on BrandFreak by ad agency TRY Advertising of Oslo, Norway. Instead of your usual performance-focused car ad with scenic mountains in the background and the big open road, the most part of this VW Golf Estate spot features Danny MacAskill- a talented bicycle stuntman whose clip on YouTube has garnered well over 11 million views.

I like the soundtrack on this ad and find it interesting- although I don't quite get the fly in the car at the end of it. Love it or hate it, you have to admit one thing- That Danny MacAskill has some mad skills.

Tiger Beer: Halloween

2009-11-06T15:40:00.005+11:00

Man, it has been ages since I last blogged! I've been oh-so-busy but promised myself I would stop making excuses and get back on track, so expect more from me soon ;)

I just saw this classic Tiger ad. The whole "Enjoy Winning" concept is starting to get a bit repetitive for me though. Created by advertising agency Saatchi & Saatchi Malaysia for Asia Pacific Breweries.

87 Cool Things by Google

2009-10-02T12:37:00.003+10:00

Presented by Google at Adweek in New York City 2009, here's a Google doc describing several cases of successful and creative uses of their platform. Some of the best digital campaigns over the last 12 months are showcased in this 80+ page document so Click Click Click!

Teen Market Segmentation

2009-09-29T13:01:00.002+10:00

Euro RSCG Discovery recently teamed up with American Student List (a youth and teen marketing data provider) to identify 11 key teen segments based on both demographic and psychographic characteristics, which are suppose to help marketers better target their direct marketing communications. They are:

Teen Males
1. Young metrosexuals
2. Big man on campus
3. Technosapiens
4. Red-blooded boys
5. Turned inwards
6. Under construction

Teen Females
7. Jockettes (sporty females)
8. In-style socialites
9. Most likely to succeed
10. Style meets thrift
11. Traditionalists

These segments were based on teens' buying habits, how they use both tradional and new media, and their responses to direct mail, digital marketing and in-store advertising. Apparently "young metrosexuals" and "jockettes" are currently the two largest teen segments (really ?).

Oh well I just thought it was interesting but jeez, some of the names of these segments are pathetic- "Turned inwards"? Please. My high school sister could come up with something catchier that made more sense.

McDonald's: Free Coffee Ambient

2009-09-17T09:58:00.007+10:00

I find these OOH ads pretty cool. Cossette advertising agency came up with it as part of a national campaign to promote McDonald's in Canada. At the time, McDonald's was giving away free cups of coffee to attract new breakfast customers.

The first ad shows a downtown Vancouver lampost appearing to pour coffee into a giant McDonald's cup on the sidewalk. The second used an hourglass concept at a bus shelter by showing the ever-diminishing number of coffee beans as time went by, to remind customers of the promotion's short-term nature.

Genericide

2009-09-16T09:50:00.007+10:00

I was web-surfing when I came across this ad of Kleenex:

A genericisized trademark basically refers to a brand name that becomes colloquial or synonymous with a general class of product or service. Think Colgate, Google, Sellotape, Tupperware, Band-Aid and Photoshop. All brands which most consumers use sometimes as a verb or general descriptor for products in that category.

So what's the big deal?

Genericide, as people sometimes refer it to, usually happens when the particular brand has substantial market dominance and it could lead to the company losing its trademark (Yo-yo was originally the trademark of the Duncan Yo-yo Company- not anymore). Imagine working your ass off to make your brand a "household name", only to have consumers use it generically- it then becomes meaningless in terms of product differentiation. As Kleenex puts it on their website, "When you spend nearly a century building a name that people know and trust, the last thing you want is people calling any old tissue a Kleenex® Tissue".

That being said though, it's pretty difficult for people to start saying, "I ran a Google search to check out that guy from the party" compared to "I googled that hottie". These brands have just become an easy shorthand for people to use and I think it's something that's not going to change anytime soon.

Some food for thought.

My one year blogiversary!

2009-09-07T18:22:00.027+10:00

This month marks my one year blogiversary so i decided to share with you readers a little bit more about myself. Enjoy :)

How did Marketing Madness come about?

I was a final year marketing student from the University of Melbourne when I decided to stay in Melbourne and secure a full-time job. The fact that I was an international student without permanent residency meant that no major company was willing to take me on. Even smaller firms were reluctant to consider me although I was planning to apply for permanent residency as soon as I graduated. Two weeks into job hunting and no callbacks, I knew I had to do something. Marketing Madness was born.

What's so great about blogging?

Once I had it up and running, I started to realise how much I actually like blogging. Here are two main reasons why I think blogging is good for the soul:

Knowledge is power- Before I started this blog, I had no idea what social media was and I knew zilch about current trends in the marketing industry. Starting this blog made me reach out and learn new things. Decent memorising and analytical skills with little bit of bullshitting takes you a long way in university, but that's not always the case in real life (although it might be if you're a consultant). So do yourself a favour and get enlightened.

Networking- Blogging and twittering (or tweeting?) has helped me connect with people from all walks of life and not just from the marketing industry. It's amazing what you can learn from others. There are so many sources of inspiration, ideas and creativity you can leverage from that are just waiting to be discovered. Join communities, initiate discussions and maybe even start something yourself. You might soon be an addict.

Within a week of advertising my blog in my resume, I received one job offer and two invites for interviews. I decided to pursue a different route, but this just goes to show that blogging is an awesome way to put yourself out there and get noticed by the right people.

Don't let the critics break your stride

If you're doing something you love and getting recognised for it, there will be critics. And no, I'm not talking about people who actually read your blog and offer constructive criticism. I'm talking about annoying bubble bursters who are a complete waste of oxygen. Blogging is something I enjoy doing. I love sharing my opinions, ideas or just new things I discover. So, as long as I see value in it, I will continue to do so.

Thank you my readers for sticking around. You rockkk!

Johnny Andrean: Ponytail Train Handle

2009-09-04T14:20:00.006+10:00

Advertising agency, Fortune (Indonesia), decided that the best way to promote local beauty salon Johnny Andrean's hair-strengthening product was to replace train handles with creepy ponytails. They chose trains as a medium mainly because it is a mode of transportation widely used by their target market, Indonesian urban dwellers.

I'm sorry, but as creative as some may find this, I find it a little discomforting. Imagine tugging onto a human-like ponytail on a train *shudder*. It's like something out of a horror movie.

Stuff.co.nz

2009-08-29T12:09:00.005+10:00

This is too funny not to put up. Stuff.co.nz, a New Zealand news and entertainment website, has decided to subject their reporters to public punishment if aren't the first to break the big stories. Really?

Nah, it's part of their new ad campaign to promote their website. Check out the videos below where they pelt someone on a billboard with tomatoes, as well as dangle another person upside-down from a balcony. Their tagline? "If our team don't break stories first, there are consequences."

Love it.

Working time needed to buy a Big Mac

2009-08-29T11:44:00.005+10:00

Just stumbled across this a couple of days ago. Think your life sucks? People in Jakarta, Indonesia need to work over two hours to be able to afford a Big Mac, while lucky fast-food fanatics in Chicago only need to put in 12 minutes. The global average is currently at about 38 minutes.

PlayStation 3: Playface

2009-08-22T23:14:00.006+10:00

Sony Japan just released a PlayStation 3 Slim ad entitled "Playface", which basically shows the reactions of people while they're playing with their PS3 Slim (apparently these people are celebrities- I wouldn't know, I'm not Japanese). In addition to this, Sony plans to capture the faces of real people playing with the PS3 Slim in Tokyo and Osaka. These photos will be uploaded onto their campaign website, where users can vote for their favourites.

I'm not sure if it's creepy, weird or just plain dumb. But I'm drawn to it somehow.

Project Muff Stit

2009-08-19T23:15:00.031+10:00

Photo from Zillieman's blog

"Say what?!

Project Muff Stit is the brainchild of fashion nutheads, Chelle & Sher. Think of it as a dumpsite filled with unnecessary fashion projects- but only the sort that causes perpetual salivation.

Occasionally, we'll even throw in a thing or two on what's happening in Muff Stit World, just for shreeeks!

Hop onto our hippie ride and have a piece of Muff Stit served raw. You'd love us forever, we promise."

That's the description on Michelle and Sheryl's website, which is filled with creative ideas, fashion photos and handmade + handpicked items up for grabs. But let's backtrack just a little bit.

Sheryl (girl on the right) is a quirky, fun-loving chick with a passion for fashion and anything to do with it. She started out making things- scarves, accessories, broaches- and gave them to her friends as gifts (not to mention earned her weekly shopping allowance through sales on eBay). Now, she has collaborated with a friend to develop Project Muff Stit, where they use social platforms like Facebook, Twitter and their blog to connect with fans and customers. You can just sense the authenticity and passion oozing from their website, and so can everyone else. They have since been featured on various websites, magazines, newspapers and even collaborated with Nike Sportswear.

That, I think, is the beauty of social media. Photographers, fashionistas, aspiring journalists, marketers and whoever else, can use these tools to launch their online presence and spread the word on what they love doing. And if you're good and people like what you do, things can move along pretty quickly.

Visit Project MuffStit here.

2009 Marketing Quotes

2009-08-17T13:40:00.002+10:00

Found this on Servant of Chaos. Some pretty cool ones in there, feel free to use them!

2009 Marketing Quotes

View more documents from Valeria Maltoni.

When is Malaysia going to introduce a low carb/low calorie/light beer?

2009-08-16T13:26:00.013+10:00

Like, seriously.

It's taking you guys long enough. There is a market for it. So, why not?

Many young Malaysians travel abroad for further studies to countries like Australia and UK, where there is a huge beer culture. The demand for beer is only going to grow, especially with increasing popularity of various imported beer brands from Germany and other parts of the world. And girls are getting into it too! YES, girls drink beer and I know plenty of them. Now, with health concerns making its way to many savvy consumers' priority list, it's about time someone introduced light beer. Plus, your market isn't just limited to weight-conscious female drinkers like me. Check out some of the light beers targeting the male demographic.

Hahn Super Dry

Bud Light

Miller Lite

Just do it already!

MSI's butt-clenching viral video

2009-08-14T09:38:00.006+10:00

This is pretty crazy. Taiwan's computer manufacturer MSI shows off their new X-Slim notebooks by releasing the ad below.

It's like they were sitting around thinking... How are we going to effectively demonstrate just how light and slim our laptops are? I know, let's have a guy catch it with his butt in various ways :S

This video has gone viral after its release on August 10 and is now topping the Viral Video Chart!

Twitter Madness

2009-08-09T22:48:00.003+10:00

Kevin Spacey explains Twitter to David Letterman- hilarious.

Twitter is taking over the world.

Follow Marketing Madness on Twitter here.

Microsoft Office 2010: The Movie

2009-07-17T09:44:00.005+10:00

Coming to an office near you!

Check out this funny viral video (movie trailer style) by Microsoft promoting the new Microsoft Office 2010. Between their corny one liners ("Spellcheck this: D-E-D!") and bad acting, some might say the humor in this comes off slightly forced. It still looks weird to me because Microsoft doesn't strike me as funny and personable brand, although they have been trying to change that since the Bill Gates ads. That being said, it did get a few laughs out of me. Click here to check out their campaign website.

Skittles: Warp the rainbow

2009-07-08T10:42:00.005+10:00

I'm starting to really like this brand. Why? Well besides the fact that it's colourful candy (who doesn't like fun colourful candy?), they turned their official website into a social media playground. All their pages were replaced with existing social platforms which already included information on Skittles. For example, tune into their homepage (do it!), and you're greeted by their official YouTube website. Click on "pics", and out pops Flickr with "skittles candy" already entered as a search term. Clicking on "chatter" will lead you to a Twitter stream about Skittles and "friends" will land you on their official Facebook page.

Originally, the folks at Skittles directed traffic to their Wikipedia page when people clicked on their "products" link. They have since changed it to a page that incorporates a more detailed description of their own. When Skittles initially launched their new website, a lot of people had their doubts (especially when idiots started spamming on the Skittles Twitter stream and it showed up on their homepage). They said Skittles would lose control of their brand, that their website was gimmicky and wouldn't work in the long-term, etc.

Well I think it's bloody brilliant. Sure they have had to tweak with a few things but hey, they're learning along the way. They get that it's not all about what they say their brand is, but what their consumers say.

Now I shall leave you with this dumb (yet undeniably funny) Skittles ad by TBWA/Chiat/Day New York. Warp the rainbow!

Bloody Billboards

2009-07-02T12:50:00.006+10:00

Auckland ad agency, Colenso BBDO came up with a brilliant/creepy idea for The Papakura District Council in New Zealand to persuade drivers to slow down. They decided to put up billboards featuring a fresh-faced yet spooky-looking boy who bleeds when it rains (thanks to the rain sensors fixed on the billboards).

No rain

Rain

While the concept is creative, I doubt people would be paying attention to their driving as they stare at a billboard of a boy whose face is leaking blood. As if the road doesn't look scary enough with the dark and gloomy sky. Yeah, let's throw in a billboard of a bloody boy while we're at it.

United Nations Sweden

2009-06-25T23:24:00.008+10:00

Amazing outdoor campaign. Absolutely love it!

Created by advertising agency Ogilvy Sweden, this campaign aims to raise funds to support the war victims of Georgia. The creative team actually went to Georgia shortly after the conflict to gather authentic pieces of evidence for the purpose of this campaign. Click on each ad to enlarge and read the copy.

UN: Car

UN: Shoes

UN: Dress

UN: Remains

VIP Public Toilet

2009-06-23T16:35:00.014+10:00

I went to Sabah for the weekend (that's in East Malaysia for those of you who don't know), and it was bloody awesome. Here's a little story from my trip I would like to share with you.

This may be slightly weird to those who are non-Malaysians, but shopping malls in some areas here actually charge people to use the public toilets. Yup, the rate is about 30 sen (Malaysian currency). They're usually not any better than your average Malaysian public toilet- which stinks of urine with dodgy-looking litter in conspicuous areas.

Anyway, we were walking in a shopping mall in Sabah, when my Aussie friend and hygiene-freak of a sister needed to go to a restroom. They were well-aware of the notoriously grimy state of most Malaysian public toilets and looked for one warily. Then, we saw this sign:

"Platinum Club" VIP Public toilets. The rate? RM 1.00 per entry.

Now to some people (me), this may sound like a complete rip-off. The idea that I have to pay to use the toilet already sounds crazy to me. To top it off, they want to charge me a "premium" price? But to my friend and sister, this looked like a highly promising offer.

Fifteen minutes later, they emerged glowing with satisfaction. Not only was it free of dodgy litter, it smelt good. And Justin Timberlake was playing on the speakers. Kudos to the person who came up with this brilliant idea!

Print Ads

2009-06-18T13:29:00.024+10:00

There's just something about print ads. I know some people find them outdated and stash them in a bin labelled "old media", but I actually like them. I love the tangibility of a print ad, whether it's part of my glossy new magazine or within a grainy newspaper. I like the fact that it's non-intrusive and I can choose to just flip across to the next page. Yep, print ads are definitely not the demanding, whiny girlfriend that TV ads or Internet pop-ups can be.

Also, I have always appreciated good photography. A good print ad is similar, especially if it is able to evoke certain emotions or tell a good story in a snapshot. The idea that brand meaning can be conveyed through stillness, through what is essentially a picture, still amazes me.

I'll always love the 2008 Louis Vuitton ad campaign. This is one of my favourites featuring Francis Ford Copolla (best known as director of The Godfather) and his daughter, Sofia Copolla. Shot by acclaimed photographer, Annie Leibowitz.

James Boag Draught: Pure Waters

2009-06-16T21:01:00.002+10:00

Take a break and watch this awesome Aussie ad! Love the whole concept and I think it was executed beautifully. Created by ad agency Publicis Mojo.

The part where the guy shoves the girl into the water? Brilliant.

Kraft Oreo cookies: Magnetism

2009-06-16T18:32:00.004+10:00

Created by advertising agency Draftfcb New York, this ad strives to reaffirm Oreo's unique selling point as milk's favourite cookie through showcasing its ability to magnetically attract a cow's udder.

Honestly, the last thing I want to do right now is have an Oreo cookie. A close up of a cow's udder doesn't exactly kickstart my appetite. I can see how the idea is cute and some people may find it funny. Personally though, instead of generating favourable childhood memories of me dunking my Oreo in milk, I now have a gross pinkish cow udder permanently fixed in my mind. Thanks.

Ozzy Osbourne meets Samsung Alias 2

2009-05-27T10:24:00.007+10:00

Aptly titled "Samsung Voodoo", this ad was created by Leo Burnett Chicago and is the second Samsung ad Ozzy stars in (for the first, click here).

The biggest attraction of the Samsung Alias 2 is shown off in this spot- an "E ink" keyboard that changes according to user needs.

Yes, I think "E ink" is a lame term as well. At least Ozzy is funny.

Bavaria beer

2009-05-19T18:56:00.007+10:00

Ages ago, I blogged about a Heineken ad that went viral (yeah, the one on the walk-in fridge). Well I recently stumbled across a spoof by a competitor, the Dutch beer brand Bavaria. I know it's a little late, but for those of you who haven't watched it, it's worth it!

Axe the Beer Tax- Save the Pub!

2009-05-17T12:23:00.014+10:00

Beer is good. Who among us doesn't enjoy a nice cool refreshing mug of beer during a hot summer day? English beer in particular has a long history and the Brits are well-known for their unapologetic love and loyalty for this beverage (I don't blame them).

Unfortunately, compared to the first quarter of last year, UK beer sales have dropped by 8.2%. To give you an idea of what this figure means, 68 million fewer pints were sold on-trade (e.g. pubs, nightclubs, etc) from January-March 2009 compared to the same period in 2008.

Why?

With the the current economic crisis, people are feeling the pinch and realising that having a couple of pints after work is becoming more and more unaffordable.

So what?

The British pub is so much more than just a place people go to get smashed after a long day. It's part of their culture, community and provides a setting where people can meet, socialise and (for the most part) drink responsibly.

Over 2000 pubs have closed down last year because of people drinking less beer. This translates to tens of thousands of job losses not only within the beer industry, but also within supporting industries like transportation.

Enter "Axe the Beer Tax- Save the Pub" campaign.

"Axe the Beer Tax- Save the Pub" is a UK campaign aimed at saving the great British pub. I'm sad to say that despite all the publicity it has generated, the chancellor has still decided to increase beer tax by 2% in this year's Budget.

However, I think that this campaign has been hugely successful in raising awareness not only in UK, but also around the world on the plight of British pubs. It has effectively used various forms of social media such as Facebook (over 54,000 members), YouTube and even Twitter to spread word-of-mouth and gather support for the cause. This support comes from a variety of individuals and organisations, including consumers, brewers, pub owners, celebrities and politicians.

The campaign has even created a personality dubbed Mr. Pinty, a somewhat depressed looking pint of beer. As described in his Twitter bio, "Mr. Pinty is a very sad pint. Pubs are closing across the country and he doesn't have anywhere to go. To top it off, the government has taken 33% of him in tax."

Being Mr. Pinty doesn't look like such a bad gig after all

Within their official website, you may sign up to show your support, download campaign materials, tell them your story, watch videos of supporters, read relevant news, view their manifesto and a bunch of other things you should go find out for yourselves.

Have fun clicking around and do something nice for your country's beer industry today- have a pint with your mates (it's for the greater good).

War on allergies?

2009-05-15T23:50:00.006+10:00

This spot on Benadryl was created by ad agency JWT London. Quite possibly one of the most entertaining ads I've seen on allergy treatments. I actually felt my nose itch a little while watching this.

Personal Musica: Britney

2009-04-21T20:05:00.003+10:00

Funny ad of the day! This one made it to the Viral Video Charts. Created by ad agency Santo, Bueno Aires.

Trouble with twitter

2009-04-08T15:45:00.001+10:00

I found this clip hilarious! Enjoy.

Microsoft "Lauren"

2009-04-08T08:00:00.002+10:00

Crispin, Porter + Bogusky strikes again with the latest Microsoft ad!

Basically Lauren, your typical bubbly redhead, is given $1000 to hunt for her ideal laptop. After going into an Apple store (where what she wants is too expensive), she exclaims, "I guess I'm just not cool enough to be a Mac person", and proceeds to go to Best Buy where she ends up buying a HP Pavillion notebook. To wrap it up, she looks into the camera and says, "I'm a PC.. and I got just what I wanted".

Right.

So I just have a couple of issues with this advertisement. While Lauren is cute and seems personable enough, what she wanted in the first place was a Mac.. I mean, someone gives you $1000 to buy a laptop, and your first instinct is to sprint to an Apple store. Well why would you go to an Apple store? Because you think they have better computers- duh. So you're settling for a PC because.. they're cheaper? Great positioning statement there.

Secondly, the sarcastic "I guess I'm just not cool enough to be a Mac person" is a little silly. Owning a Mac is not all about being "cool", Lauren. I would go through the exhaustive list of reasons why someone would want to own a Mac but I really don't have the energy now. She almost sounded bitter and resentful.

Look, I don't actually think this is a completely shitty ad, but you have to admit there are some inconsistencies. Macs are expensive and price is sometimes an issue, especially for students. But the way they portrayed that in this ad was unconvincing. And it doesn't help that Lauren here is an actress. No, that doesn't help one bit.

Update: Check out BrandWeek's interview with David Webster, general manager of brand marketing at Microsoft! Below is the latest addition to the campaign- Giampaolo.

Women's Aid: Cut

2009-04-03T11:07:00.004+11:00

Keira Knightley stars in this spot created by advertising agency Grey London, where she plays a woman experiencing domestic violence. It was directed by Atonement director, Joe Wright, for Women's Aid, a UK charity working to end domestic violence against women and children. I like this ad- the ending is unsettling, and it inspires me to make a difference. The strapline at the end of the clip is both powerful and appropriate: "Isn't it time someone called cut?"

MTV Switch

2009-03-31T21:00:00.012+11:00

So what is MTV Switch?

It's MTV's international climate change campaign, designed to encourage people to go green. Their user-friendly website is easy enough to navigate around, and they even have a page on Facebook and MySpace, not to mention a blog dedicated to spreading their campaign and connecting with their target audience (come to think of it, having all those things is almost a pre-requisite now, especially if the majority of your target market are Gen Ys).

I found out about their campaign through an ad I saw on Adpunch. I actually like it- it drew my attention from the start and although it wasn't hugely powerful or entertaining, it got me thinking. And that's what these type of ads are suppose to do, isn't it? Generate awareness, interest, and well, get people to spread the word.

Created by ad agency Leo Burnett Argentina.

Ferrero Rocher easter egg

2009-03-28T10:06:00.000+11:00

Remember my post on the Ferrero Rocher pyramid in Melbourne Central? Well, when I went back to Melbourne for my graduation two weeks ago, I noticed they had changed it to a giant Ferrero Rocher easter egg! I did a quick Google and found this awesome video of how they made it happen. Good stuff.

Rimmel Quick Dry

2009-02-06T11:22:00.007+11:00

JWT London promoted Rimmel's Quick Dry nail polish by placing sculptures like this outside Rimmel retailers to highlight the product's effectiveness. Eye-catching, don't you think?

Super Bowl Wrap Up

2009-02-02T18:58:00.033+11:00

Let's cut to the chase. Favorite 2009 Super Bowl ad? Hulu (I admit I'm bias because I absolutely love Alec Baldwin!) and Cars.com. Least favorite? Argh, the GoDaddy ones. CareerBuilder's "Tips" was funny although it annoyed me slightly. Also, I found the Bud ads to be a disappointment, especially the Budweiser Clydesdale spots. I did however, got a laugh out of Bud Light's "Meeting". I know, sad but true.

Hulu: Alec in Huluwood

Cars.com: David Abernathy

Oh, and here's the complete ad for Bridgestone's "Taters". I didn't like it too much. I was half hoping for one of the Potato Heads to fly off and land on the road, body parts popping out in every direction. Too bad.

Bridgestone: Taters

Super Bowl Madness!

2009-01-31T23:32:00.004+11:00

American actor, John Turturro makes another appearance in a Heineken ad set to air during the Super Bowl. The spot titled "Warrior" features Turturro sharing more words of wisdom in a smooth and slick demeanor.

Heineken: Warrior

I have to say I still prefer the first spot, "Expedition Leader". The lines he uses are way funnier. But even John Turturro will not be able to help Heineken take down Anheuser-Busch. This beer giant will complete its lineup of about 7 commercials for brands like Budweiser and Bud Light, which will be shown during the four and a half minutes time it bought. Four and a half minutes?! To give you an idea, NBC is charging an average of $3 million for a 30-second spot.

Heineken: Expedition Leader

Another Super Bowl ad that caught my eye was Bridgestone's Taters ad. It reminded me of their Super Bowl ad last year, "Scream", which aired during the 1st quarter. They just seem to have a running theme of cars almost hitting down animals.

Bridgestone: Taters (teaser ad)

Bridgestone: Scream (Super Bowl 2008)

To preview the rest of the Super Bowl ads, go to Adweek's Super Bowl coverage.

Pepsi Max: I'm Good

2009-01-30T02:45:00.003+11:00

According to PepsiCo MultiMedia Hub, this TV spot is currently under consideration for airing during the Super Bowl but is not confirmed. Still the rough cut, but funny stuff! Love it when Super Bowl comes around, because a flurry of cool ads come with it.

Created by ad agency TBWA/Chiat/Day.

Customer satisfaction

2009-01-29T03:11:00.016+11:00

Results of a research paper indicated that Asian customers are more likely than their non-Asian counterparts to take private complaint actions, such as engaging in negative word-of-mouth. Malaysians, in particular, are highly likely to complain to family and friends without a word to the organization, should they experience dissatisfaction. To top it off, satisfied customers generally share their experience with way fewer people, compared to those who are dissatisfied. Perhaps that's why Golden Screen Cinemas in Malaysia has decided to place these signs at every available counter space. Think it will work? Doubt it.

The Hershey Company: Off To Work We Go

2009-01-28T11:11:00.004+11:00

You have got to be kidding me! How similiar is this spot's concept to Coke's Happiness Factory? The happiness factory is way better anyway - Boo Hershey's! Created by ad agency Arnold NYC.

Coca-Cola Happiness Factory

Ever heard of The Lipstick Effect?

2009-01-27T20:55:00.025+11:00

Coined by Leonard Lauder, Chairman of Estee Lauder, "the lipstick effect" refers to women splurging on affordable luxuries or small indulgences as a substitute for more expensive items during an economic crisis. In times of recession, sales of lipsticks rise. According to The Economic Times, this trend was first identified in the Great Depression when US industrial production halved, but sales of cosmetics rose between 1929 and 1933.

Having been a struggling student for most of my life (and now a semi-struggling intern), this makes perfect sense to me. When I can't afford to go on a full blown shopping spree, I tend to instead uplift myself by buying a new shade of eyeshadow or yet another lip gloss. Guilty as charged! Are you experiencing the lipstick effect?

Cadbury: Eyebrow dance

2009-01-24T17:26:00.008+11:00

This reminds me so much of their Gorilla ad- both just took me by surprise! Cadbury marketing director, Phil Rumbol, said,"Like the other productions 'Eyebrows' is all about losing yourself and embracing that moment of joy ... after all, everybody remembers pulling a silly face or getting up to no good as a child when backs were turned."

Created by advertising agency Fallon, London.

Milo

2009-01-23T19:25:00.009+11:00

Oh, Nestle's Milo. It should officially be named Malaysia's national drink.

No, seriously. Here, Milo is served at every street stall, most Malaysian restaurants and fast food outlets (yes, even McDonald's!). It is found in supermarkets in every size, shape and form (think cereal, chocolate, tins, boxes, cans, 3-in-1, etc), convenience stores, 7-11s, and is practically considered a staple food to have at home. Heck, Malaysians accounted for about 90% of worldwide Milo consumption. Around 18 million cups of Milo are consumed worldwide a day- you do the maths.

So naturally, I assumed it was created here. When my housemate from Queensland insisted it is Australian, I vehemently said NO WAY. But it is. Thomas Mayne developed Milo in 1934 to be launched at the Sydney Royal Easter Show- I Wikied it.

Behold, the power of effective branding and marketing.

Starting my day at work with Milo